Day: December 22, 2023

Preparing for the next downturn

“In the face of uncertainty, some companies retrench, while others start climbing by seizing opportunities.”

Marketing during a downturn

“Companies that put customer needs under the microscope, take a scalpel rather than a cleaver to the marketing budget,…

How businesses thrive during recessions

“It’s possible to see an economic downturn (or recession) as an economic opportunity, rather than a detriment. And with…