Preparing for the next downturn
“In the face of uncertainty, some companies retrench, while others start climbing by seizing opportunities.” In this December…
Marketing during a downturn
“Companies that put customer needs under the microscope, take a scalpel rather than a cleaver to the marketing budget,…
How businesses thrive during recessions
“It’s possible to see an economic downturn (or recession) as an economic opportunity, rather than a detriment. And with…