Proctor and Gamble find success during The Great Depression
“While other companies panicked and cut their advertising budgets as the economic crisis continued, P&G increased their advertising with…
Marketing during a recession, the upside
“The solution isn’t to slash the budget but to optimize media mix and invest in channels that are performing…
Marketing during a downturn
“Companies that put customer needs under the microscope, take a scalpel rather than a cleaver to the marketing budget,…