“In the face of uncertainty, some companies retrench, while others start climbing by seizing opportunities.”
In this December 2022 article by MIT, the authors discuss the potential for a global economic downturn and how businesses can prepare for it. They argue that while recessions are generally bad for business, they can also present opportunities for companies to improve their fortunes. The article cites studies showing that companies that lag behind are twice as likely to overtake industry leaders during a recession, and that the top 10% of companies grew earnings by 17% per year during the last downturn.
