P&G’s Great Depression Success Story: A Blueprint for Corporate Resilience
In the annals of corporate survival stories, few shine as brightly as Procter & Gamble’s remarkable journey through the Great […]
Business leadership during economic uncertainty
“In times of turmoil, a strong leader rises above the chaos, holding steadfast to a clear vision for the organization.”
How to be a good leader in a bad economy
“On paper, this person was being a good leader by enacting tried-and-tested strategies to prepare for an economic downturn: becoming more hands-on
Marketing during a recession, the upside
“The solution isn’t to slash the budget but to optimize media mix and invest in channels that are performing well.
The keys to maintaining business during recessions
“What strategic decisions should business leaders make during a recession?” This article discusses a research study conducted by Michigan State
Promote Business Growth During a Recession with These Strategies
“Many companies’ first instinct is to try to cost-cut their way through a downturn. Business growth during a recession calls
NAVIGATING HYPERINFLATION: HOW SMALL TOWN RESTAURANTS CAN THRIVE
“Hyperinflation presents numerous challenges for small-town restaurants, but it also offers opportunities for those who have the ability to adapt
How to profit during a recession
“If you’re a small business owner facing an oncoming economic downturn, it’s fair to wonder how a business can prepare
Preparing for the next downturn
“In the face of uncertainty, some companies retrench, while others start climbing by seizing opportunities.” In this December 2022 article
Marketing during a downturn
“Companies that put customer needs under the microscope, take a scalpel rather than a cleaver to the marketing budget, and