Proctor and Gamble find success during The Great Depression
“While other companies panicked and cut their advertising budgets as the economic crisis continued, P&G increased their advertising with…
“While other companies panicked and cut their advertising budgets as the economic crisis continued, P&G increased their advertising with…
“In times of turmoil, a strong leader rises above the chaos, holding steadfast to a clear vision for the…
“On paper, this person was being a good leader by enacting tried-and-tested strategies to prepare for an economic downturn: becoming more…
“The solution isn’t to slash the budget but to optimize media mix and invest in channels that are performing…
“What strategic decisions should business leaders make during a recession?” This article discusses a research study conducted by Michigan State…
“Many companies’ first instinct is to try to cost-cut their way through a downturn. Business growth during a recession…
“Hyperinflation presents numerous challenges for small-town restaurants, but it also offers opportunities for those who…
“If you’re a small business owner facing an oncoming economic downturn, it’s fair to wonder how a business can…
“In the face of uncertainty, some companies retrench, while others start climbing by seizing opportunities.” In this December…
“Companies that put customer needs under the microscope, take a scalpel rather than a cleaver to the marketing budget,…
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