As the housing market began showing signs of weakness in 2006, Lennar occupied a position of both significant strength and vulnerability.

Free Drinks & Fast Pivots While Six Flags was busy adding a $25 parking fee to squeeze more revenue from families, a small theme park in Indiana made a decision that would have sent corporate accountants into cardiac arrest. Holiday World announced that drinks – all drinks, unlimited refills, all day long – would be completely free for every guest. No catch, no upcharge, no "premium drink package" for $15.99. Just free Pepsi products flowing like water in the Indiana summer

From recession to success When the economy tanks, restaurants typically face a brutal reality: customers vanish, costs soar, and survival becomes a daily battle. Industry statistics paint a grim picture – 60% of restaurants fail within their first year under normal conditions, and recessions turn that challenge into a near-impossibility. Yet throughout history, some remarkable establishments have not just survived economic disasters but actually thrived, turning crisis into o