“While other companies panicked and cut their advertising budgets as the economic crisis continued, P&G increased their advertising with creative marketing strategies (including daily radio shows) and ultimately ramped up their brand awareness so much so that a century later,…
Business leadership during economic uncertainty
“In times of turmoil, a strong leader rises above the chaos, holding steadfast to a clear vision for the…
How to be a good leader in a bad economy
“On paper, this person was being a good leader by enacting tried-and-tested strategies to prepare for an economic downturn: becoming more…
Marketing during a recession, the upside
“The solution isn’t to slash the budget but to optimize media mix and invest in channels that are performing…
The keys to maintaining business during recessions
“What strategic decisions should business leaders make during a recession?” This article discusses a research study conducted by Michigan State…
Promote Business Growth During a Recession with These Strategies
“Many companies’ first instinct is to try to cost-cut their way through a downturn. Business growth during a recession…
NAVIGATING HYPERINFLATION: HOW SMALL TOWN RESTAURANTS CAN THRIVE
“Hyperinflation presents numerous challenges for small-town restaurants, but it also offers opportunities for those who…
How to profit during a recession
“If you’re a small business owner facing an oncoming economic downturn, it’s fair to wonder how a business can…
Preparing for the next downturn
“In the face of uncertainty, some companies retrench, while others start climbing by seizing opportunities.” In this December…
Marketing during a downturn
“Companies that put customer needs under the microscope, take a scalpel rather than a cleaver to the marketing budget,…
How businesses thrive during recessions
“It’s possible to see an economic downturn (or recession) as an economic opportunity, rather than a detriment. And with…