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P&G's Great Depression Business Strategies
Procter & Gamble's remarkable journey through the Great Depression stands out in stories of corporate survival.
Mar 273 min read
How Lennar Corporation's Housing Strategy Turned the 2008 Housing Crisis into an Empire
As the housing market began showing signs of weakness in 2006, Lennar occupied a position of both significant strength and vulnerability.
Mar 2311 min read
How Toll Brothers’ Luxury Brand Strategy Thrived Through the 2008 Crisis
During 2008, most builders slashed prices; Toll Brothers made a different choice.
Mar 234 min read
How Martin Guitar's Innovation Kept the Music Playing Through the Depression
When the stock market collapsed in October 1929, C.F. Martin & Company encountered what appeared to be an overwhelming challenge.
Mar 215 min read
Business Strategy During Recession: How UPS Thrived in 2008
Package volumes dropped during the 2008 financial crisis, and fuel costs surged.
Mar 165 min read
Manufacturing Through Crisis
How did the Ford Motor Company navigate the Great Depression?
Mar 107 min read
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