Market Positioning

What is market positioning?

Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of market positioning is to establish the image or identity of a brand or product so that consumers perceive it in a certain way.

In a competitive crowded world market, it's the well positioned brands that Stands Out!
- Bernard Kelvin Clive

Types of Positioning Strategies:


Making consumers think that your product is better than that of your competitors

Product quality

Associating your brand/product with high quality products

Customer needs

Knowing your target market and how you will fulfill their specific needs.

How to Create an Effective Market Positioning Strategy?

1. Determine company uniqueness by comparing to competitors

Compare and contrast differences between your company and competitors to identify opportunities. Focus on your strengths and how they can exploit these opportunities.

2. Identify current market position

Identify your existing market position and how the new positioning will be beneficial in setting you apart from competitors.

3. Competitor positioning analysis

Identify the conditions of the marketplace and the amount of influence each competitor can have on each other.

4. Develop a positioning strategy

Through the preceding steps, you should achieve an understanding of what your company is, how your company is different from competitors, the conditions of the marketplace, opportunities in the marketplace, and how your company can position itself.

Identifying niche markets

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Strategic partnerships and collaborations

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Digital marketing

What is digital marketing and how to use it to increase income or smth like this.

Descpiption of digital marketing profits:

Maybe here we can place some examples of big companies digital marketing strategy: